In marketing, we talk often about “meeting your client where he is, meaning that you promote to your target audience in the places they tend to “hang out.” If your target audience is age 18-24, you advertise to them at colleges instead of advertising in the senior citizens home and wondering why you aren’t getting any clients there.
I was reminded of this concept recently as I sat inside the house, lamenting the fact that with summer and now a beautiful fall my husband seems to be spending so much more time outdoors and so much less time inside with me. Every day he comes home, fires up the grill, and sits outside, listening to music, cooking, or having long conversations with the neighbors.
Meanwhile, a lifetime of seasonal allergies and a predisposition to attracting every mosquito within a one-mile radius has trained me to opt for the indoors, even on days when I may not have to deal with either one.
But my husband enjoys being outside. He likes cooking on the grill. So instead of nagging him to come to me, I know that sometimes I have to take my Claritin, spray on the bug repellent and join him where he is out in the yard.
Today’s challenge is to think of where you can meet your spouse where he or she is, whether that meeting is emotional or very practically where he or she physically is. I’m not suggesting that you barge into the man cave on poker night, or sit tub-side while your wife is shaving, but think of an area where you’ve been digging in your heels and think about how your marriage would benefit if you instead took a few steps in your spouse’s direction.
Do you and your spouse tend to “hang out” in different places? What steps can you take to start meeting your spouse where he or she is?